Successful families and individuals are researching and shopping online for insurance more than ever, fundamentally changing their purchasing journeys. With powerful strategies and resources from Chubb, you can take advantage of this shift and set yourself apart in today’s competitive environment.
In today’s digital economy, consumers engage with and buy products and services online on a daily basis. Successful families and individuals are no different. With so much information on insurance readily available to them or marketed to them by carriers and agents, your clients and prospective clients may feel more informed and be more price-centric when calling you about their insurance needs. However, they are looking for your expertise to understand why their needs are unique and therefore require unique offerings. This presents as an excellent opportunity to grow your business.
Discover what our research showed about clients’ purchasing journeys – and why they’re not what we thought.
Listen to Paul Reilly, President of Reilly Training, discuss client insight techniques to turn disruption into sales opportunities.
Consider this value equation and ways to increase overall value on your clients’ terms.
Discover the right questions to ask clients so they can uncover their more complex needs.
Discover how to help your clients focus on long-term strategies.
Learn how to differentiate your offering and reinforce the value you deliver.
The following powerful resources and tools can help you grow and retain your business by winning within clients’ new purchasing journeys.
Research and strategy guide
Key findings and strategies for winning the journey of insuring successful individuals and families
Quick reference guide
An at-a-glance version of our research and strategy guide
Value > price flyer
Redefine value in your clients’ terms by helping them think about value in broader terms
Webinar: Strategies to win the new journey
Learn actionable, value-added strategies you can use to win clients and prospects in the evolving purchasing journeys.