Reveal your true value
According to our research, clients who work with independent agents and brokers want more than lower prices.
Only 23% According to our research, clients who work with independent agents and brokers want more than lower prices.
Here’s where your true value lies, according to insurance consumers:
As successful families and individuals are increasingly researching insurance online, you have an incredible opportunity to engage with them by leading with your value and compete more effectively in today’s market. To do so, we must first recognize that consumers are increasingly more price sensitive, and understand the reasons behind the changes in consumer behavior.
With strategies in place to address this price sensitivity, you can win the journey and grow your business.
Buyers view different solutions as the same. That makes price more important than it should be, leading clients to online disruptors who win on price.
Your clients have access to a lot of information. Whether online, or a result of direct marketing, clients today have more access to information than ever before – information that often highlights price and savings.
We live in a culture of cheap. Today’s consumers often substitute “value” for “cheap.”
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.