Our industry is experiencing a fundamental shift that requires us to think differently about how we operate. Successful families and individuals are engaged with insurance online more than ever before, researching and shopping, which means their purchasing journey has changed.
That's why Chubb has invested in research to better understand these trends and help you take full advantage of new opportunities.
By asking a series of pointed questions through out research, we learned:
The findings of our study were both eye-opening and encouraging. In short, there are things you can do, as an independent insurance agent or broker, to enhance and protect your business, even as our mutual clients and prospects shop online at a growing rate.
The client journey has changed
Successful families and individuals are twice as likely to shop online for their home insurance than are other segments of the population.
When clients who work with an independent agent or broker were asked about the advantages of that relationship, getting a lower price didn’t even make the top three reasons. Instead, clients cited these benefits:
Most think agents should focus on what’s right for them, not price
Understanding how your clients and prospective clients are thinking about, researching, and purchasing insurance is an important first step. With powerful strategies and resources you’ll find from Chubb, you can take advantage of the opportunities presented by your clients’ new journeys and set yourself apart in today’s competitive environment.
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.