Making their decision easier
Even when your clients come to you with options they found in their new purchasing journey, they still look for you to make a recommendation that is in their best interest. By providing a recommendation based on their unique needs and explaining the benefits and impact of your recommendation, you simplify their decision. Here is what they told us:
“If a few of your custom kitchen cabinets were ruined by a water leak, would you want to replace all of the cabinets so they could all look alike?”
“If you or someone in your family were sued, how would that affect your financial strength and outlook?”
“If you were in an accident with an uninsured driver, how would your financial situation be affected?”
“If your home was damaged or destroyed, how critical would it be for you to stay in your neighborhood or school district, so as not to disrupt your family any more than necessary?”
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.