We are all biased toward simplicity. While people may be able to make complex computations, we still prefer simple decisions. Online disruptors, for example, take advantage of this bias by focusing on one variable – price, which can lead to three new challenges:
Even when your clients come to you with options they found in their new purchasing journey, they still look for you to make a recommendation that is in their best interest. By providing a recommendation based on their unique needs and explaining the benefits and impact of your recommendation, you simplify their decision. Here is what they told us:
Ask simple questions like these to help clients realize that their insurance needs are more complex than what they had been led to believe:
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.
Agents and brokers are vital to Chubb’s success. To help you grow faster and more efficiently, we’ve created resource centers, tools, and programming you can use, and are actively investing in research and partnering with industry experts to share with you the best ways to understand and work with successful families and individuals.
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