The value > price equation

Value = (Price) + Cost Avoidance + Utility + Impact

Value > price equation flyer

Help your client think about value as more than just a low price. Expand their definition of value beyond price to include cost avoidance, utility, and impact.

Change the conversation

“How important would it be for you to be able to replace all the contents of your home, including things like upgraded cabinets and special-order appliances, should the unexpected happen?”

“How important is it to you that a carrier offers resources to prevent issues from happening in the first place?”

“Can you tell me about what you would expect from a carrier should you experience an unexpected loss to your home?”

“What is most important to you when choosing an insurance carrier?”

The impact of Chubb

Win the Journey

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Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.