Selling to women in a fast-changing marketplace
Women’s economic power is transforming wealth. Learn how to sell effectively to improve sales with women.
of women are the main decision-makers when it comes to family finances.1
That’s how much wealth Canadian women are expected to have by 2028.2
U.S. firms are now owned by women.3
Motivator #1: Connect. 89% of women say personal connection is important when looking for an insurance advisor.4 To resonate with clients, actively listen to what they want. And if you’re selling to a male/female couple? Focus just as much on the woman as the man.
Motivator #2: Inspire. From meal-planning to caregiving, women do an average of 4.5 hours of such work a day.5 Respect their busy schedules: Communicate promptly, tell powerful product stories, and use time-saving technology.
Motivator #3: Instill confidence. In high-stakes buying situations, women tend to see the risks, not the rewards. Reassure them they're in safe hands: Pay painstaking attention to the little details—like punctuality, spelling, and product features—and show them how you'll deal with future threats.
Motivator #4: Show appreciation. Women often give their business to people they feel really deserve it. So be as thoughtful as possible. Sharpen your etiquette and remember key details about their lives, like jobs or careers they had before they retired, birthdays, pet names, job details, and more.
From fine art masterpieces to watercraft, luxury homes to automobiles, we offer a wide range of coverage options for successful families and indivdiuals with more to protect.
Our clients include many of the world’s most successful families, CEOs, and top art collectors. We are the #1 personal lines insurer for successful families and individuals with over $5B in premium.
With bespoke coverages and international capabilities, plus tools and technologies to help you connect with and service successful clients, we provide everything you need to offer the gold standard in protection.
1 Source: Chubb. "Elevate Her Experience." 2022.
2 Source: CBC, “Canadian women control ﬁnancial assets of $2.2T, CIBC says.” March 2019.
3 Source: WBENC, Homepage. No date given.
4 Source: Chubb. "Elevate Her Experience." 2022.
5 Source: The New York Times, “Why Unpaid Labor Is More Likely to Hurt Women’s Mental Health Than Men’s.” September 2022.