- Individuals & Families
- Businesses
- Agents & Brokers
- Embedded Insurance
Chubb ranked #1 for Homeowners Insurance Customer Satisfaction.
Chubb ranked #1 for Homeowners Insurance Customer Satisfaction.
Chubb ranked #1 for Homeowners Insurance Customer Satisfaction.
Chubb ranked #1 for Homeowners Insurance Customer Satisfaction.
Because pets are family, Chubb now offers pet insurance with top-rated coverage from Healthy Paws.
Chubb offers the insurance protection you need for travel’s many “what ifs”.
Chubb protects small businesses at every stage – from newly formed start-ups to long-time anchors of the community.
Stay ahead of cyber threats with our free Cyber Claims Landscape Report.
Learn more about our dedicated learning paths, Online Learning Center, and more.
Many digital-savvy consumers look for it as a core or add-on option.
Many digital-savvy consumers look for it as a core or add-on option.
Many digital-savvy consumers look for it as a core or add-on option.
Chubb’s in-house technology makes it easy to integrate what we do into your customer experience.
The language of insuring successful families and individuals
The opportunity
We know that our agents and brokers do a good job of building relationships and converting prospects into clients. At Chubb, we are investing to generate more leads for you and help you market even more successfully, by suggesting ways to cut through the noise and effectively reach potential clients. People are bombarded by messages all day long, which is why we have invested in innovative language research to identify which words and messages cut through the clutter and create an emotional connection.
Those are the ones that will help you tap into the largest growth opportunity in our industry—dislodging successful individuals and families from their current, standard carriers—by helping them realize the benefits of working with specialized experts: you and us.
We have significant room to grow together
Source: Capgemini Financial Services Analysis, U.S. Wealth Report 2015, Spectrem Group's Market Insights Report 2017 and publicly available market premium data and U.S. census.
Meet Susan
- 40-year-old dentist from Orange County, CA
- 15 years with the same standard carrier
- $2.5 million replacement value of her new home
- Busy with building her practice and saving for her kids college
You likely have met many prospects like Susan, individuals who have the right assets, the right income, and insurance needs you are well suited to address. You do a great job of closing the deal when you get them to sit around a table with you. We’d like to bring more prospects for you to meet with and we continue to actively market to generate more leads for you.
But as you market to them directly, you may find that they are generally satisfied with their current coverage with a standard carrier and are bombarded with marketing messages. That means you’ll need a way to pique their interest, so they’ll want to explore what you and Chubb can do for them. Our research is here to help.
Our approach
Our work began with significant input from independent agents who sell Chubb insurance and key internal stakeholders, leading to the development of a range of approaches for articulating the value of insurance from a specialty carrier.
We conducted regional focus groups in New York City, Chicago, and Seattle in March 2017 with more than fifty high net worth prospects currently insured by a standard carrier.
We took all we learned in the focus groups to create optimized messages that were tested further in a nationwide survey in April 2017 (n=800, MoE 3.46% at 95% confidence)
Resources
What we've learned
So instead of "affluent" or "high-net-worth" try using "successful" or "accomplished"
So instead of "Whether you have a Maserati or a Picasso..." say: "Whether you have a Mercedes or custom cabinetry"
So instead of "Make sure your policy is written for you", use: "You deserve someone who will treat you with empathy and compassion"
So instead of emphasizing "risk" you should focus on "protection"
So instead of "Other agents aren't free to recommend what they think is best", consider: "I will tailor a comprehensive plan that prioritizes your needs, and I can advocate on your behalf"
So instead of "Ordinary insurers may substitute inferior quality for your home's most distinctive features", say:
"With us, you'll never have to substitute inferior or quality for your home's most distinctive features"
The new Chubb language
At Chubb, we are always looking for ways to improve the experience of our clients, give them more than they expected, and delight them at every transaction. The language study we conducted has also helped us to put our value proposition into words, reflecting what makes us special and what it means to be a Chubb client. This language has been tested thoroughly and will help you articulate our value proposition to your prospective clients and business partners. Simply put, it helps us say, “This is the kind of experience you get when you come to Chubb.”
Get the skinny on the new Chubb language
We respond quickly.
Adjusters respond to claims within 24 hours, and, once approved, can issue payment within 48
We’ll do what’s right for you.
If you need a place to stay during repairs, we’ll arrange for a premium hotel, or find a similar type of home in your school district.
We help make sure you have no gaps.
You get comprehensive, not patchwork protection.
We look out for you.
You get a proactive partner to help prevent issues from happening in the first place.
Raise your expectation of what your insurer should deliver.