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Case study

EE, UK

Chubb’s mobile phone insurance helps EE’s customers’ stay connected!

Testimonial

EE, UK

"Our rationale for choosing Chubb as our Insurance partner was based on their impressive proposal for developing this area, the conviction and credibility of the presenting team coupled with relevant and current relationships within the Telco arena. In particular, Chubb demonstrated throughout the proposal a consistent and responsive approach whatever the challenge. Finally, the Chubb team exhibited a clear understanding of the EE ambition and displayed clarity of how they would deliver this."

 

CONTEXT & CHALLENGE

According to UK’s Office of National Statistics 325,0001 handsets are stolen each year in the UK only.

Mobile phones are an essential part of our lives. We use them to communicate, work, entertain and most importantly, stay connected with our loved ones.

But mobile phones are also expensive and fragile; a cracked screen alone can cost hundreds and replacing a new smartphone will cost even more.

More than 50% of mobile phone owners have experienced either damage, theft or loss of their mobile phone in the past year, resulting in an average cost of 250GBP

 

1   ons.gov.uk

musicmagpie.co.uk

APPROACH & SOLUTION

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator.

 

 EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland

EE partnered with Chubb in 2020 to offer mobile phone insurance to their customers. 

EE’s mobile phone insurance is a comprehensive cover that provides customers with worldwide cover against accidental damage, breakdown, loss, and theft.

EE customers have peace of mind knowing their phone will be repaired by manufacturers authorised repairers only, and their customers can also pop into their local EE store for a quick repair 3. For lost or stolen phones, EE customers could even get a next day replacement 4 – helping them re-connect quicker!

 

3  Subject to availability.

4  24 hour device replacement in the home country

 

 

 

RESULTS
RESULTS

We can’t live without our mobile phones and with  EE Mobile Phone Insurance, their customers don’t have to.

By offering this cover, EE has provided its customers with much valued protection for an everyday essential. More than half a million customers have had their mobile phone repaired or replaced using EE mobile phone insurance – just one of the ways EE is there for its customers! 

70 million
smartphones lost each year globally. ⁵
£355
average price of smartphones in UK ⁶
⁵ channelpronetwork.com
⁶ Source: uswitch.com (2020)
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