Protecting mobile devices through a strong partnership in Turkey

Mobile devices are now an indispensable part of our lives. As device prices rise, unexpected accidents and damage pose a serious financial risk for consumers — especially in situations not covered by the manufacturer's warranty.

Recent industry research shows that 73% of smartphone users worldwide experience damage within the first two years of purchasing their device. Screen damage stands out as the most common issue.

Premium smartphones sold at prices of £530 and above in Europe represent a significant investment for consumers. As a result, unexpected repair costs are increasing at the same rate.

For global brands like Samsung, the real challenge is not just to offer protection, but to do so in a way that is flexible, scalable, and seamlessly integrated into different sales channels, whilst always delivering a consistent and superior customer experience.

Out-of-warranty smartphone repairs can be unexpected and costly for consumers. According to Samsung Turkey's official repair prices, screen repairs on premium models start at approximately £200, whilst on foldable devices this figure can reach up to £700.

Costs at this level further increase the value and importance of device protection insurance. Research shows that the majority of mobile insurance policies are offered through operators, retailers, and integrated points of sale. That is, the most critical moment for obtaining insurance is the point of purchase.

All these factors demonstrate why easy and integrated device protection has become indispensable for both consumers and business partners.

Chubb and Samsung have developed an innovative mobile device protection solution tailored to the needs of Samsung users in Turkey.

Thanks to the flexible distribution model, insurance can easily be offered through the following channels:

• Anyone who purchases an authorised Samsung device through Samsung stores, Samsung.com, the Samsung Care+ website, or S Wallet can easily activate their protection within 30 days of the purchase date.
  
• Customers are offered short or long-term coverage options.
   

This approach ensures that insurance is seamlessly integrated into Samsung's existing retail ecosystem, whilst supporting sales teams and simplifying the customer experience.

Samsung Care+ offers comprehensive mobile device protection tailored to Samsung users in Turkey:

• Screen Damage Cover
• Accidental Damage Cover
• Flexible Monthly Plans
• Certified Samsung Repairs: All work is carried out at authorised service centres using genuine Samsung parts.
• Worldwide Cover (*)
• Easy Repair Options: Fast repair either in store or via courier.
   

(*) Please refer to the General Terms and Conditions of the policy for full details.

This partnership shows Chubb's capability to develop strong solutions with global brands and to successfully integrate insurance products into commercial environments.

Key advantages:

• Developing insurance solutions in collaboration with global partners, fully aligned with brand values and customer expectations.
• Multi-channel distribution expertise, from digital to in-store sales.