In recent years, there has been a significant shift in how younger generations approach luxury. While studies show that millennials and Gen Z are more interested in experiences than possessions, the reality is that this cohort often desires both — luxury goods like jewellery and watches, paired with travel and adventure.1,2 The question is: how can these younger collectors enjoy and safeguard their prized possessions while on the go?
According to market analysts, by 2030, millennials (Gen Y) will account for 50-55% of luxury purchasers, while Gen Z will contribute 25-30%. Together with Gen Alpha, these three generations are expected to drive nearly 85% of global luxury purchases — including watches and jewellery.2 While these luxuries continue to rise in popularity among younger generations, travel is equally important to them. In fact, travel has become an essential part of their lifestyle.
According to a 2023 Statista survey, 76% of Gen Z and 72% of millennials express a keen interest in travel — a stark contrast to the Baby Boomer generation, which places less emphasis on travel.3 This desire for exploration often overlaps with the ownership of luxury items. Whether visiting an under-the-radar destination or attending a glamorous event, fine jewellery and watches accompany them as part of their adventures.
While travelling with a vintage ring or collectible watch can elevate the experience, it can also pose unique risks:
To ensure that their luxury jewellery and watches are protected while travelling, collectors should follow these practical tips:
As younger generations continue to embrace both luxury goods and travel, it’s important to stay informed about the risks associated with travelling with high-value jewellery and watches. By understanding the potential vulnerabilities and taking proactive steps to protect their possessions, next-gen collectors can continue to enjoy their luxury items with confidence, no matter where their adventures take them.
For more detailed information on insuring your valuables, check out these resources:
This document is advisory in nature and is offered as a resource to be used together with your professional insurance advisors in maintaining a loss prevention program. It is an overview only, and is not intended as a substitute for consultation with your insurance broker, or for legal, engineering or other professional advice.
Chubb is the marketing name used to refer to subsidiaries of Chubb Limited providing insurance and related services. For a list of these subsidiaries, please visit our website at www.chubb.com. Insurance provided by Chubb Insurance Company of Canada or Chubb Life Insurance Company of Canada (collectively, “Chubb Canada”). All products may not be available in all provinces or territories. This communication contains product summaries only. Coverage is subject to the language of the policies as actually issued.