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You have your own protection and savings needs. Custom Whole Life is an insurance plan providing life protection up to age 100 of the insured. With different combinations of life protection and savings, you can personalize a plan that meets your needs. In addition to guaranteed cash value, the plan offers non-guaranteed dividends and Terminal Dividend to help grow your wealth.


  • Tailor-made Solutions: the plan provides you with a variety of combination of life coverage and savings to tailor the best financial solution for your selection.
  • Wealth Growth: It provides guaranteed cash value and non-guaranteed dividends for wealth accumulation. Moreover, a discretionary Terminal Dividend may be paid to increase your protection or return.
  • Flexible Premium Payment Period: A variety of premium payment periods (5/10/12/15/18/20/25 years and up to age of 100) are available for your selection in order to fulfill your financial planning needs.
  • Lifelong Protection: Life protection up to the age of 100 of the insured. Extra 10% of the sum assured of the plan may be paid if death of the Insured occurs within the first 10 policy years and before the age of 65.
  • Terminal Illness Benefit: helps relieve the financial burden from medical expenses.
  • Extra Benefits: In the first policy year, it offers an extra 10% of the sum assured of the plan as free Personal Accident Coverage or as free Term Life Coverage, enabling the insured to enjoy all-round protection. 
  • Optional Benefits: A wide range of riders are available to enhance your coverage.

This webpage is for general reference only and should not be regarded as professional advice, recommendation and it is not part of the policy. It provides an overview of the key features of the product and should be read along with other materials which cover additional information about the product. Such materials include, but not limited to, product brochure that contains key product risks, policy provisions that contain exact terms and conditions, benefit illustrations (if any) and other policy documents and other relevant marketing materials, which are all available upon request. You might also consider seeking independent professional advice if needed.

The above information shall not be construed as an offer to sell, solicitation or persuasion to buy or provision of any of our products outside Hong Kong. For further information, please contact your Chubb Life Hong Kong Insurance Consultant or call our Customer Service Center Hotline at (852) 2894 9833.

The “Chubb Life Hong Kong”, “Company”, “we”, or “our” herein refers to Chubb Life Insurance Hong Kong Limited.

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