Chubb Life Forest, an immersive installation at Art Basel Hong Kong 2024
Nurturing diverse lives, like our products do.
Where art, nature, humanity and the city collide in one captivating oasis
As part of our "Every Way of Legacy" campaign celebrating the diverse meanings of legacy in today's world, we created the Chubb Life Forest at Art Basel Hong Kong 2024. This 360° immersive experience featured a curated selection of distinct plant species, each symbolizing the unique legacy that every individual carries.
A Tranquil Green Oasis
Created in collaboration with professional artist-architects, the Chubb Life Forest features a captivating walk through a tranquil, green oasis, enabling visitors to explore the powerful connection to nature’s diversity.
Voices of Living Legacy
Visitors shared their reflections on legacy while immersed in our forest installation. Each voice added to our understanding of how legacy evolves and grows in today's world, just as each plant contributed to our forest's ecosystem.
Nurturing Tomorrow's Legacy
To reinforce the concept of legacy, visitors’ chosen native species became part of Chubb Life HK’s Tao Fung Shan Forest Redesign and Enhancement Project. Post Art Basel, the plants shown at the installation were returned to their natural habitat—continuing the legacy of sustaining nature’s endless cycle of growth and renewal.
Chubb Life is the international life insurance division of Chubb, a world leader in insurance. Chubb was the official host partner of Art Basel Miami Beach 2023 and is pleased to continue our relationship with Art Basel and demonstrate our commitment to the art community.