Chubb Life Hong Kong (“Chubb Life HK”) is proud to be an official partner of Art Basel Hong Kong 2024, the largest international art fair in the city, running from 26 to 30 March 2024. At the fair, Chubb will present the “Chubb Life Forest” as part of its continuing support of the local art community.
Created in collaboration with artist-architects Lily Zhang and Wataru Shinji, Chubb Life Forest includes a captivating walk through a tranquil, green oasis, enabling visitors to explore the powerful connection between human diversity and nature. This is the first time both artists have created an exhibit dedicated to the ecosystem of life and showcasing an abundance of living plants that will endure for future generations. We are also partnering with Masataka Kiyono to create the HK forest documentary video to create the immersive experience in the booth.
By embracing Chubb Life HK’s brand philosophy “Every way of life,” which highlights the importance of caring for all people, the setting of Chubb Life Forest uplifts Chubb’s brand identity into a truly immersive experience. The Forest explores the concept of creating a natural setting in which humans and nature merge harmoniously, while also demonstrating the significance that being unique and diverse brings.
Together with a series of events ranging from canvas painting for the public, an architectural sharing session on the concept of the installation, to networking sessions with industry professionals at the Chubb’s booth, The Forest also serves as an interactive hub dedicated to cultivating a legacy of empowerment, where visitors can explore and embrace a spectrum of values, ideas, and beliefs.
Visit and immerse yourself at Chubb Life Forest in Art Basel!
Follow our social for latest news about our Art Basel Lounge
Instagram: @chubblifehk
#chubblifehk #chubblife #Everywayoflife #Everywayoflegacy #Chubb #Insured