Why designer handbags are worth investing in

Designer handbags can be more than a fashion statement — for some collectors, they can also be a valuable long-term asset. In New Zealand where luxury fashion is often influenced by global trends and access to premium pieces can be limited, choosing the right handbag requires a mix of style, research, and care.

Those more familiar with the world of vintage and designer handbags, however, will know that Hermès Birkin handbags have increased in value by 500% since 1981, at an average annual increase of 14.2% - as reported in this 2016 study. This amounts to a return on investment greater than that of gold during the same period. A 2020 report from Art Market Research found that handbag values at auction had risen by 42% over the previous year (2019), surpassing the art category as a whole, and even outperforming the works of Banksy, which had risen by 23% over the same period. Demand continued to rise even during lockdown.

However, not every designer handbag will appreciate in value, but certain styles from iconic brands can become highly sought after over time. Scarcity, craftsmanship, heritage, and provenance all play a role in determining value. In particular, the article highlights Hermès Birkin bags as a standout example of a handbag that has seen strong long-term appreciation.

For New Zealand buyers, this means focusing on bags that are known for enduring demand, limited availability, and strong brand recognition.

When considering a handbag as a potential investment, pay attention to:

• Rarity — limited production can support long-term value
• Condition — pristine bags generally attract stronger interest
• Provenance — original receipts, packaging, and documentation can help support authenticity and value
• Brand heritage — established luxury houses often retain stronger collector appeal 

If you’re shopping in New Zealand, it’s worth buying from reputable boutiques, trusted resellers, or established auction houses. Because the local market is smaller than in larger fashion centres, authenticity and provenance are especially important.

The best handbag collections are built with care, patience, and a clear eye for quality. If you choose pieces with strong heritage, limited availability, and lasting appeal, you may build a collection that is both personally rewarding and financially resilient.

As with any high value item or collection, make sure you have the appropriate insurance for your designer handbags. Chubb Masterpiece contents insurance provides worldwide cover against loss or damage and will cover you what it costs to replace the item today, without deduction for depreciation.