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Three steps into the future of life insurance

Introducing Life Lens Play icon

Introducing Life Lens

Life Lens is a revolutionary step forward to make the application process simpler and more accessible for you and your customers. 

Advisers who use the Life Lens scanner tool can now offer eligible customers an extra one month free premium, on top of our existing two months’ free. That’s three months of free premiums for new Assurance Extra policies submitted before 30 June 2026 and issued by 31 July 2026. This exclusive offer helps you provide significant savings to your customers, making protection more affordable and accessible. 

Life Lens is backed by robust risk management and data privacy measures, ensuring your customers’ information is safe. 

We’re committed to supporting you with training tools, including a video and Quick Reference Guide, so you can confidently use Life Lens to help grow your business.

Need more resources? Troubleshoot Life Lens

Get your customers an extra month free

We’re excited to offer an extra one month free for customers who use Life Lens—an exclusive incentive for advisers to help more clients benefit from this innovation. When you combine this offer with our existing two months’ FREE, you can offer your customers three months of free premiums with new Assurance Extra policies before 30 June 2026. This, when combined with our other offers and campaigns can save your customers a significant percentage of their first year’s premiums. 

New Business Pipeline View Play icon

New Business Pipeline View

Our New Business Pipeline View has been developed in response to your feedback about needing greater visibility of customer applications. This platform provides a comprehensive overview of all your customers’ applications, including key details and progress updates. 

With dynamic search capabilities and graphical pipeline views, you can easily monitor and manage your business. The New Business Pipeline View puts you in control, allowing you to track every stage of the application process and respond quickly to customer needs. 

We’ve created training resources and your Business Partnership Managers (BPMs) are ready to guide you through the features, ensuring you get the most out of this new tool.

Product enhancements

We’re continually improving our products to give you and your customers greater flexibility and support, so you can continue to offer solutions that fit their lives. 

Recent enhancements include the ability to convert Income Cover or Mortgage Repayment Cover to lump sum Complete Disablement Cover without medical checks, and the option to add extra cover after major life events, also without medical checks.  

Our expanded Grief Counselling benefit  supports families during the toughest times, and the Life Events Benefit is now available for the pregnancy or terminal illness of the life assured’s partner. Children covered under the Optional Children’s Trauma Benefit under their parents Moderate Trauma Cover, are now covered by the comprehensive Trauma Cover conditions at no extra cost. 

These enhancements reflect our commitment to delivering better outcomes for your customers and supporting you every step of the way.