If you’re investing in wine for both pleasure and potential return, keep in mind that not every wine is a good investment with the potential to increase in value. As you look for wines to buy, try following these simple tips:
Out of over 2 million wine producers, only about 500 make what would be truly considered investment quality wines. Any wine that has potential investment value will start at around $100 per bottle. Purchase wines from the big regions with well-known producers, but also consider wines from growing regions to find values. Wine is meant to be enjoyed, so beyond the big wines, buy wines you enjoy and explore wines that you may not typically purchase.
Always buy fine and rare wines from sources that are well-known with a good reputation. Sites like Wine Searcher offer insight into retailers and aggregate offers on wines to find the best deals. While auctions are another way to buy wine (including through Australian sites such as Langton's), remember that they can charge the buyer from 15-25% on top of the bid. Using sites like Wine Market Journal and Wine-Searcher can help you determine your maximum bid and ensure a good deal.
If you’re actively drinking wine and looking for potential returns, you may want to consider accumulating wine in a 3-tiered cellar approach.
When purchasing wine, consider buying in case quantities (which could include 3, 6, or 12 bottles), keep the bottles in the cases, and purchase an extra bottle or two of each, so you can enjoy it yourself and see how the wine is aging. Keeping the wine in the cases will help add value, as most buyers want the wine in its original case. If you buy in large quantities, make sure you understand the drinking window, so you can either drink or sell the wine while it is mature and not past its peak.
Wines in France are often part of the en primeur system or futures. These wines have been harvested and put in cask to age, and negociants sell with the knowledge that the wines will not be shipped for at least two years. Purchasing wine futures takes patience and research to ensure that you understand the producer, history of pricing, and the potential quality of the vintage.
This content is brought to you by Chubb Insurance Australia Limited (“Chubb”) as a convenience to readers and is not intended to constitute advice (professional or otherwise) or recommendations upon which a reader may rely. Any references to insurance cover are general in nature only and may not suit your particular circumstances. Chubb does not take into account your personal objectives, financial situation or needs and any insurance cover referred to is subject to the terms, conditions and exclusions set out in the relevant policy wording. Please obtain and read carefully the relevant insurance policy before deciding to acquire any insurance product. A policy wording can be obtained at www.chubb.com/au, through your broker or by contacting any of the Chubb offices. Chubb makes no warranty or guarantee about the accuracy, completeness, or adequacy of the content. Readers relying on any content do so at their own risk. It is the responsibility of the reader to evaluate the quality and accuracy of the content. Reference in this content (if any) to any specific commercial product, process, or service, and links from this content to other third party websites, do not constitute or imply an endorsement or recommendation by Chubb and shall not be used for advertising or service/product endorsement purposes. ©2024 Chubb Insurance Australia Limited ABN: 23 001 642 020 AFSL: 239687. Chubb®, its logos, and Chubb.Insured.SM are protected trademarks of Chubb.
Contact a broker today.