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Increased trust in social media shopping driving online sales

consumer with laptop

Consumer trust, an online seller’s most precious asset, is being frayed to the limit. As online sales grow through both e-commerce and social media platforms, trust is an extremely fragile asset – it is one flawed delivery, one security breach or one technical glitch from being lost.

The challenges of maintaining trust within online purchases are explored in a new survey of consumers aged 18 and over from across the globe, conducted by Chubb. The consumers who participated in this survey all use popular e-commerce platforms such as Amazon, eBay or Shein, or make purchases through social media platforms such as Instagram or TikTok.

 

Read the report
Read the report

Increased trust in social media shopping driving online sales

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