skip to main content
Home and Contents

The online market for vintage watches

vintage watch

The market for vintage watches, those that are about 25-30+ years old, has been growing in popularity in recent years.

Recently, Paul Newman’s Rolex Daytona sold for a record $17.8 million (buyer’s premium included). However, if you’re considering collecting vintage watches you don’t have to break the bank—according to Christie’s, the market for watches less than $10,000 is experiencing rapid growth.1

Until recent years, licensed dealers, watch shops, or auction houses would typically be your go-to for purchasing vintage or collectible watches. However, like with many other luxury goods, collectors are increasingly purchasing these online. Of course, when buying online, you do increase your risk of purchasing fakes or counterfeits.

In the market for a vintage watch and want to buy online? Here are a few reputable sites to try.


Watchfinder & Co.

Founded in 2002, Watchfinder & Co. has been established as the premier resource from which to buy and sell premium pre-owned watches. Tap into thousands of watches available from more than 50 brands, including Rolex, Omega, Cartier and more.



Chrono24 has been the global online marketplace for luxury watches since 2003, they pride themselves as “the global home of luxury watch enthusiasts”. With their wide network of luxury watches, watch enthusiasts can be assured to find and purchase their dream watch, including collector’s items, across the globe.


Bulang & Sons Fine Watches

Beautiful photography and compelling narratives accompany a well-edited selection of vintage Rolex, Tag Heuer and Omega watches on this site dedicated to pulling together modern design and men’s heritage pieces.


Analog/Shift Vintage Watch Dealer

For those looking for a wide variety of vintage pieces, this site contains treasures, such as a circa-1960s Heuer Autavia made for the Argentine Air Force and a mid-century Excelsior Park watch made for the Japanese Self-Defense Forces formed under a newly minted NATO.


HQ Milton Vintage Wristwatches

Third-generation San Francisco jeweler Scott Kaplan runs this resource for both new and pre-owned watches from brands like Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin and more.


Govberg Jewelers

This century-old, Philadelphia-based family business sells a wide variety of jewellery and new watches, but its pre-owned watch section is fascinating (and huge), including Rolex, Omega, F.P. Journe, Ulysse Nardin and many more. It’s an official Rolex jeweller and sells certified pre-owned watches along with its own 15-month warranty.


If you would like to find out more on how you can protect your watches and other valuable possessions, leave your contact details via the 'Contact Me' button below and our representatives will get in touch with you.


No part of this article may be reproduced in any written, electronic, recording, or printed form without written permission of Chubb.

Disclaimer - The content of the above article is not intended to constitute professional advice. Although all content is believed to be accurate, Chubb Insurance Singapore Limited (Chubb) makes no warranty or guarantee about the accuracy, completeness, or adequacy of the content of this article. Users relying on any content do so at their own risk.

Contact us
Contact us

Protect your home and valuables

Get a quote online or leave your contact details and our representatives will get in touch with you.