With continued market growth and steady consumer spending and sales,1 Chubb Recreational Marine is a great way to grow your business. And if you’re new to selling boat and yacht insurance, we have all the tools you need to navigate unchartered waters.
Key stats on the opportunity:
Safety is top-of-mind for boat owners—leverage this insight.
According to our 2025 Wealth Report, nearly all surveyed boat owners worry about safe operations, with 32% considerably concerned. Our analysis also shows boat owners — even experienced boaters — are most likely to file a claim within their first year of ownership. This presents a powerful opportunity for agents to address these concerns and build trust.
To help you engage clients and prospects, you’ll find a robust suite of safety-focused videos, guides, and articles from our watercraft specialists below. Plus, our Agent and Broker Recreational Marine Playbook provides proven strategies for communicating the value of Chubb to your boating clients. You can access the playbook by logging in to the Agent Portal and visiting My Resources Marketing Materials > Products.
Your action plan: focus on geographic hot spots
The Midwest and West regions are outperforming sales expectations, with the West up 13.9% in recent months. Areas like Florida and Texas continue to be the largest growth areas as well. And, remember, boaters aren’t always ultra-high-net-worth individuals and families. Often times they’re our neighbors, with 61% of boaters having an annual income of 100,000 or less. 5
Target these markets and opportunities and use our Recreational Marine playbook for assistance with identifying the ideal clients, how to sell watercraft insurance, overcoming objections, resources, and much more.
A stand-alone guide for the types of boats and account characteristics that may make clients an ideal match for Chubb Recreational Marine.
This informative guide can be co-branded to introduce your clients to Masterpiece Boat Select and Masterpiece Yacht Select.
Our Claims Stories series makes it easy to highlight the best features of our Recreational Marine policies, which cover a wide variety of vessel types and geographies, and it shows the different ways in which Chubb insurance can make a real difference.
Looking for more Recreational Marine resources such as brochures, safety guides, articles, and tips?
Visit the Chubb Agent Marketing Center today to access the complete collection of Recreational Marine marketing assets!
1. https://www.insurancejournal.com/magazines/mag-features/2025/03/24/816440.htm
2, https://coast.noaa.gov/states/fast-facts/marine-economy.html
3. https://www.nmma.org/press/article/25236
4. https://www.dreamyachtsales.com/blog/yacht-industry-statistics/
5. https://boatingindustry.com/news/2025/01/14/nmma-shares-2024-u-s-boat-sales-stats/