For an optimal site experience, we recommend using a different browser.
Using Internet Explorer may prevent you from accessing Chubb.com, and some site features may not function as expected.

X
skip to main content
iStock_000043166962_970x306

The power of social media is undeniable. Whether it’s political movements, disasters, or breaking news, social media delivers unfiltered information instantaneously to people around the world. When a catastrophe occurs today, comments, pictures, and video are likely to appear on the Internet as it happens. For instance, a deadly explosion at a Texas fertilizer plant was caught live on video and posted to social media, as was an enormous explosion that rocked the Chinese port of Tianjin. But when social media posts about a catastrophe “go viral,” the company involved can be in for a struggle.

To avoid getting left behind, companies need to prepare for how they will communicate using social media when a catastrophe strikes. A company that plans ahead and is able to mount a robust response may not only salvage its reputation, but may actually enhance its public image if it is seen as managing a difficult situation well. Because many companies lack this kind of communications expertise, they may want to work with consultants that can help them prepare for a disaster and respond appropriately. In addition, they should consider insurance that provides coverage for experienced public relations catastrophe management services to protect their corporate reputation.

When Catastrophes "Go Viral"

Companies need to prepare for how they will communicate using social media when a catastrophe strikes.