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consumer behaviors for the foreseeable future – maybe even indefinitely.
Like others, successful families and individuals are now more aware of and anxious about the risks they face. But as fear drives them to assess their lives more carefully, they can become increasingly price sensitive, seeing insurance as a commodity, unless they have an established and trusted relationship with their insurance advisor. Knowing this information, we want to help our agents and brokers understand the consumer mindset of successful families and individuals and position themselves for success in this new environment.
As a premium insurer and a leader in the industry, Chubb continues to provide the latest insights and tools to our independent agents and brokers, helping them service their clients better and grow in our changing world.
Learn about why Chubb invested in this research
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Source: Apartment List ( US) and Financial Post ( Canada)
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Source: Redfin
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While our research illuminated negative emotional effects created by COVID-19 and associated feelings of vulnerability and anxiety as clients engage in the insurance process, it also brought positive connections between clients and agents to the surface.
Our research indicates that people are making upgrades to their homes, whether they’re just moving in or staying in the same house.
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With fewer people working in offices and more people working from home, your clients are facing different and larger risks.
Successful individuals are often business owners, it may be useful to share business-specific advice. Click here to learn more.
In a time of crisis, you have an opportunity to be the hero by reaching out proactively. In a recent JD Power Study only 42% of independent agent clients said they were contacted to help manage their policy during the crisis vs. 52% of direct clients who said the same.
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Agents and brokers are vital to Chubb's success. To better assist your growth, we've created a variety of resource centers, tools and programming to help our agents and brokers succeed.