In other words, what the client ultimately gets is based on a few different factors, all added together:
So, value is more than a cheap price. That’s because a cheap price for a policy that fails to protect your clients or meet their needs, whether physical or emotional, is a lousy value at any price.
Value > price equation flyer
Help your client think about value as more than just a low price. Expand their definition of value beyond price to include cost avoidance, utility, and impact.
“How important would it be for you to be able to replace all the contents of your home, including things like upgraded cabinets and special-order appliances, should the unexpected happen?”
“How important is it to you that a carrier offers resources to prevent issues from happening in the first place?”
“Can you tell me about what you would expect from a carrier should you experience an unexpected loss to your home?”
“What is most important to you when choosing an insurance carrier?”
Find resources to help grow and retain your business by winning the new purchasing journey of successful families and individuals.