Chubb Launches a Unique Online Marketing Tool for Agents and Brokers
WARREN, NJ, March 26, 2007—In response to feedback from agents and brokers that stories about losses are an effective way to illustrate the need for
specific insurance products, the Chubb Group of Insurance Companies has developed My Loss Scenarios, a new online sales tool. My Loss Scenarios enables agents and brokers to create customized, personalized professional and management liability loss scenario documents
that they can use to educate prospects and clients about potential losses and insurance.
My Loss Scenarios is an online library that contains more than 150 professional and management liability loss scenarios for private companies,
not-for-profit organizations, health care organizations, financial institutions and professional service firms. Chubb will
regularly add new loss scenarios to the library, including scenarios for public companies and other types of businesses. Using
a simple five-step process, an agent or broker can gather loss scenarios—customized to the client’s business and exposure—into
a document and then personalize the document with his or her contact information. My Loss Scenarios is available to Chubb-appointed agents through @chubb, the company’s secure Internet site for agents, brokers and customers.
“Our agents and brokers frequently tell us that loss scenarios are a powerful way to demonstrate the need for specific coverages,”
said Judy Cook, vice president, Chubb & Son, and eBusiness manager, Chubb Specialty Insurance. “My Loss Scenarios is the industry’s first marketing tool that lets them customize and personalize loss scenarios to reflect a company’s characteristics,
such as size and industry type, in new, renewal and cross-sell situations. The ability to personalize the loss scenario document
means the client will remember who provided it.”
My Loss Scenarios is the latest addition to Chubb’s ebusiness toolbox developed to help agents and brokers increase sales. Chubb also offers
electronic applications and electronic signature capabilities for select professional and management liability products.
The member insurers of the Chubb Group of Insurance Companies form a multi-billion dollar organization providing property
and casualty insurance for personal and commercial customers worldwide through 8,500 independent agents and brokers. Chubb's
global network includes branches and affiliates throughout North America, Europe, Latin America, Asia and Australia.
|
