Current Advertising
 

Corporate Print Ads Reflect Peace of Mind

“He’s relaxed. He’s insured by Chubb.” ^SM  Chubb’s corporate print advertisements offer “peace of mind” to potential U.S. commercial and personal insurance customers. Serene and uncluttered with text, the ads focus readers on the calming message that, if you or your business is insured by Chubb, there’s no need to worry in the event of a loss. The campaign targets business leaders (CEOs, CFOs and company managers) and individuals, and ties together nicely with Chubb's existing product and service advertising, extending the Chubb brand identity across all business areas. Insurance trade versions of the ads, directed at independent insurance agents and brokers, are similarly headlined: "Relax. You’ve placed your best clients with Chubb.” ^SM 

Dream Ads Focus on Chubb’s “Solidity”

Chubb offers strength and stability for personal insurance prospects in print ads, headlined, “How fragile is your dream? How solid is your coverage?”

There is a peace of mind that comes from being adequately insured. The ads’ tagline, "Relax. You’ve placed your best clients with Chubb.” ^SM, implies that Chubb will be there in the event of an insured loss. The independent agents and brokers who sell our products know this. Our policyholders experience this every time we pay a claim. Chubb provides a unique insurance experience for our insureds, beginning with the creation of tailored risk management solutions through the quick and equitable settlement of claims.

The “dream” ads are intended to further increase awareness of the Chubb brand, especially in the high-net-worth marketplace, and to support the sales efforts of Chubb agents and brokers.