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Corporate Print Ad Campaign Differentiates Chubb for Its Financial Strength and Exceptional Claim Service
Chubb's corporate print advertising campaign reminds commercial and personal insurance purchasers and their agents and brokers
that an insurer is only as good as its financial strength and its willingness to pay its claims in a fair, prompt and hassle-free
The campaign’s development was driven by the insight that customers view insurance as a commodity product ... until the moment
when they have a claim. It is then that Chubb’s superior claim service makes them appreciate the difference that Chubb makes
in their lives. The ads are also highly relevant to insurance buyers and recommenders who must also consider the insurance
company’s financial strength.
Six ads that make up the campaign bring these thoughts to life in a simple but powerful headline: "Who insures you doesn't
matter. Until it does." A tagline “Financial Strength and Exceptional Claim Service” provides Chubb’s key differentiators.
All six ads are running in national business, finance and consumer magazines; in newspapers; and in national and regional
insurance trade publications.
To view the campaign, click on the ads below: